Opening Remarks In today’s rapidly changing business world, maintaining an edge of the competition is essential. Market research has always been a core approach for gaining a competitive advantage, but the emergence of Artificial Intelligence (AI) has transformed this process. AI-powered tools are reshaping how businesses collect, analyze, and a

Introduction In today’s rapidly changing corporate environment, staying ahead of the rivals is essential. Competitive analysis has always been a core strategy for achieving a competitive advantage, but the advent of AI technology has transformed this process. AI-powered tools are reshaping how companies gather, process, and act upon information

Introduction Social media marketing is evolving dramatically in the last few years, shaped by shifts in technology, consumer actions, and corporate demands. A major transformation in the advertising sphere is the rise of AI technologies. AI’s potential to revolutionize social media marketing is capturing the attention of businesses and marketers